SAP for Retail gives you the tools to gain real-time visibility across your entire enterprise and drive your strategy through to execution. By understanding your shoppers' preferences and anticipating their needs, you can provide a shopping experience that maximizes revenue and inspires loyalty.

SAP for Retail supports the business processes of food, hardlines, and softlines retailers, including:

• Shopper insight analysis – SAP for Retail supports a single, unified understanding of shopper demand that helps instill confidence that business decisions are in line with shopper expectations and that these decisions can be executed quickly throughout the enterprise.
• Merchandise life-cycle management – SAP for Retail streamlines the merchandise management environment, enabling you to understand shoppers and anticipate new trends – with the flexibility to deliver in a timely manner.
• Supply chain management – SAP for Retail supports all business processes critical to managing your supply chain, including delivery to stores or distribution centers, multilevel replenishment, warehouse and transportation management, multichannel order fulfillment, and supply-chain-wide inventory management.
• Shopper experience management – SAP for Retail helps you enhance your store operations and revenues by delivering an outstanding shopping experience, one that improves product selection and availability and boosts customer service.
• Corporate operations management – SAP solutions help deliver shareholder value and mitigate risk with streamlined financial and human resource solutions that help employees drive your company to become best-run.